Values, vision, mission
We have chosen three values to guide our behaviour and decision-making:
We challenge ourselves to be brave – to think more innovatively, to act more boldly, to be world-class. It is the value that is most essential for driving us forward and compelling us to take necessary risks. Brave people aim high and love to win. They speak up if something is wrong. They take on demanding discussions and make tough decisions
Trustworthy people are professional, skilful and reliable. People can trust us. We keep our promises. We take on our responsibilities towards consumers, customers, owners and society. We deliver. We are in it for the long haul, and tackle obstacles as they arise. We think and work long term, combining endurance and energy.
Inspired people are passionate and burn with a desire to succeed. They innovate continuously. We inspire consumers, customers, partners and each other.
Your friend in everyday life
Improving everyday life with healthier and more enjoyable local brands.
What do we mean by our mission statement?
Improving means ”innovation with a purpose”. We continuously work and innovate to deliver better products and solutions.
Everyday life highlights that we are part of the everyday life of the many – we love Mondays as much as Sundays.
Healthier means that our commitment to nutrition, health and wellbeing is reflected in the quality of our products. Our products will deliver superior performance in terms of taste and nutritional quality.
“More enjoyable” reflects that our products should exceed consumer expectations through their innovation, taste, ingredients, design, packaging and safety.
“Local” underlines that we know, understand and value the local consumer. We are passionate about building local brands, and we are close to people and communities.
Brands are the core of our business. We build, develop and manage them. We build brands people love.